Community & Trade Marketing Manager

An exciting opportunity to shape customer engagement, loyalty and trade marketing for an iconic premium brand

Your new companyAn exciting opportunity has become available to join a globally recognised premium consumer brand with a strong heritage, loyal customer following and ambitious growth plans. With a reputation built on quality, craftsmanship, and exceptional customer experiences, this organisation has established itself as a market leader both nationally and internationally. Situated just outside of Hobart, you'll join a passionate and high-performing team that values innovation, collaboration and excellence. Reporting directly to the Brand & Marketing Director, you will play a pivotal role in shaping customer engagement, community growth and trade activation strategies across key markets.
Your new roleAs the Community & Trade Marketing Manager, you will be responsible for driving brand growth through a combination of direct-to-consumer engagement and premium trade marketing initiatives. This opportunity to develop customer loyalty programmes, strengthen community engagement and deliver impactful brand activations across multiple channels.
Key responsibilities include:Community & Loyalty Marketing

• Develop and manage a tiered membership and loyalty programme
• Create meaningful member experiences, communications and engagement initiatives
• Build and nurture relationships across customer communities
• Develop and execute a 12-month engagement and communications calendar
• Coordinate exclusive events, experiences and advocacy programmes
• Drive membership growth, retention and customer lifetime value
• Monitor and report on engagement, retention and loyalty performance

Trade Marketing

• Develop and execute annual trade marketing plans aligned with commercial priorities
• Deliver premium activations across retail, hospitality and key account channels
• Create high-impact point-of-sale materials and trade assets
• Lead venue activations, branded experiences and visual merchandising initiatives
• Support seasonal campaigns and product launches through trade channels
• Partner closely with sales teams to develop activation toolkits and sales materials
• Manage campaign budgets, reporting and performance analysis

What you'll need to succeed
To be successful in this role, you will bring:

• 6+ years' experience in trade marketing, brand marketing, CRM, loyalty or community marketing
• Experience working with premium consumer brands, luxury products or highly regarded lifestyle brands
• Strong understanding of retail, hospitality or customer-facing environments
• Experience developing and executing loyalty, membership or customer engagement programmes
• Excellent project management and stakeholder engagement skills
• A proactive, hands-on approach and passion for creating outstanding customer experiences

What you'll get in returnThis is a rare opportunity to join an iconic Tasmanian employer and contribute to the ongoing growth of a highly respected premium brand.You will enjoy:

• A newly created role where you can make a genuine impact
• Direct exposure to senior leadership and strategic brand initiatives
• The opportunity to create meaningful customer experiences and community programmes
• A collaborative, passionate and high-performing team culture
• Flexible working arrangements to support work-life balance
• Free on-site parking

What you need to do nowIf you're passionate about brand building, customer engagement, loyalty marketing and premium customer experiences, we'd love to hear from you. For a confidential discussion, contact Macey Hope at Hays on 03 6108 5568 or email Macey.Hope@Hays.com.au. If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.#3025497