Content Creator
- Develop and implement content marketing plans aligned with business objectives.
- Create original, engaging content for various digital platforms.
- Assist in planning and executing digital marketing campaigns.
About Us
Power Center Company Pty Limited is a newly established consultancy business based in Sydney, Australia.
Our business provides consulting, marketing and business development support across a diverse range of products and industries, including cross-border beauty, fashion, lifestyle and accessories brands.
We aim to help businesses strengthen their brand positioning, improve their market visibility, connect with target audiences and identify new commercial opportunities in Australia.
As we establish and grow our presence in Sydney, we are also exploring opportunities to expand our business activities, client networks and market reach into other Australian cities and regional markets.
We are seeking a creative, commercially minded and motivated Content Creator to join our growing team and contribute to the development and execution of our content marketing, brand communication and digital promotional strategies.
About the Role
This is an exciting opportunity to join a developing consultancy business and play an important role in establishing its brand identity, online presence and marketing capabilities.
The successful candidate will be responsible for planning, developing, producing and managing engaging marketing content across digital and traditional channels.
Working closely with management, business partners and clients, you will create visually appealing and commercially relevant content that supports brand development, customer engagement, promotional campaigns and business growth.
The role will involve a combination of creative content production, digital marketing, market research, brand storytelling and campaign coordination.
You will also contribute to content and marketing initiatives supporting the company's expansion into new markets across Sydney and other Australian locations.
Key Responsibilities
Content Strategy and Marketing Development
- Develop and implement content marketing plans aligned with the company's business objectives, target markets and client requirements.
- Research consumer preferences, industry trends, competitor activities and emerging marketing opportunities, particularly in the beauty, fashion, accessories and lifestyle sectors.
- Develop creative concepts and content strategies to strengthen brand awareness, audience engagement and customer acquisition.
- Plan and coordinate marketing content calendars across relevant digital platforms.
- Collaborate with management and clients to ensure marketing content reflects brand positioning, commercial objectives and target audience preferences.
Creative Content Production
- Create original, engaging and visually appealing content for websites, social media, digital advertisements, marketing campaigns and promotional materials.
- Plan and undertake commercial photography, product photography, lifestyle photography and other visual content production activities.
- Produce and coordinate short-form videos, promotional reels, product demonstrations, interviews and other multimedia content.
- Edit and enhance photographs, videos and other digital assets to maintain professional quality and consistent brand presentation.
- Develop written marketing content, including social media captions, promotional copy, product descriptions, website content and brand storytelling materials.
- Maintain consistent visual identity, tone of voice and messaging across marketing channels.
Digital Marketing and Campaign Coordination
- Assist in planning, developing and implementing digital marketing and promotional campaigns.
- Create and adapt content for social media platforms such as Instagram, Facebook, TikTok, YouTube and other relevant channels.
- Coordinate content publication and support social media engagement initiatives.
- Monitor content performance, audience engagement and campaign effectiveness using relevant digital marketing analytics.
- Recommend improvements to content strategies based on market research, audience feedback and campaign results.
- Support the development of marketing materials for new product launches, promotional events and business development activities.
Brand Development and Market Expansion
- Contribute to the development of the company's corporate branding, marketing identity and digital presence.
- Support content marketing initiatives for clients and business partners operating across different product categories and industries.
- Assist with the development of marketing campaigns targeting Australian consumers and relevant international or cross-border markets.
- Research marketing trends and opportunities in Sydney and other Australian cities and regions.
- Work with management to develop promotional materials supporting new business relationships, client engagement and market expansion.
- Coordinate with external photographers, designers, marketing providers and other creative professionals where required.
Skills, Qualifications and Experience
To be considered for this position, applicants should demonstrate:
- Relevant qualifications in marketing, communications, media, digital content creation, visual arts, photography, business or a related discipline, and/or substantial relevant professional experience.
- Practical experience in creating content for marketing, branding, commercial promotion or digital communications.
- Strong creative and visual storytelling abilities, with an understanding of how content can influence brand perception and consumer engagement.
- An understanding of digital marketing principles, social media platforms, brand communication and audience engagement.
- Ability to plan, organise and deliver creative projects within agreed deadlines.
- Strong written and verbal communication skills in English.
- Ability to work independently, manage competing priorities and collaborate effectively with clients and colleagues.
- A proactive, adaptable and commercially focused approach, with enthusiasm for contributing to a growing business.
Highly Desirable Skills and Experience
We would particularly welcome applications from candidates who can demonstrate one or more of the following:
- Business and commercial experience: Previous involvement in business operations, commercial management, client relationship management, business development or consultancy-related activities.
- Local Sydney networks: Established professional, creative, commercial or industry networks in Sydney that may assist with content collaborations, brand promotion, market engagement or business development.
- Bilingual communication skills: Ability to communicate professionally in both Mandarin and English, particularly when supporting cross-border brands, international business partners or Chinese-speaking clients and target audiences.
- Photography and videography expertise: Professional or advanced practical experience in commercial photography, product photography, lifestyle photography, videography, visual storytelling or multimedia production.
- Creative software proficiency: Experience using Adobe Photoshop, Lightroom, Premiere Pro, Canva or similar creative and editing software.
- Cross-border marketing experience: Familiarity with Australian and Asian consumer markets, international brand positioning or cross-cultural marketing communications.
- Industry knowledge: Experience or a strong interest in beauty, fashion, accessories, lifestyle products, retail branding or related industries.
- Marketing and business education: Studies or professional development in marketing management, brand management, business administration or commercial management.
These attributes are desirable rather than essential. Applicants who possess strong relevant content creation and marketing capabilities are encouraged to apply.
What We Offer
- An opportunity to join a newly established Sydney-based consultancy business at an early stage of its development.
- A diverse role combining creative content production, marketing strategy, brand development and digital communications.
- Opportunities to work across multiple industries, brands, products and client projects.
- Exposure to Australian and international markets, including cross-border brand development.
- The opportunity to contribute ideas and help shape the company's marketing identity and content strategy.
- A collaborative working environment with opportunities for professional development and increased responsibility as the business grows.
- Competitive remuneration commensurate with qualifications, skills and experience.
How to Apply
If you are a creative and commercially minded content professional with an interest in marketing, brand development and business growth, we would welcome your application.
Please submit:
- Your current CV outlining relevant qualifications, skills and professional experience.
- A brief cover letter explaining your suitability for the position.
- A portfolio or examples of relevant marketing content, photography, videography, digital campaigns or other creative projects, where available.
Applications will be assessed based on relevant qualifications, experience, technical capabilities and suitability for the position.
Power Center Company Pty Limited is an equal opportunity employer. We welcome applications from suitably qualified candidates of all backgrounds.
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