Marketing Specialist
- Develop and implement marketing strategies to support business growth.
- Conduct market research to identify opportunities and analyse market conditions.
- Coordinate marketing campaigns across traditional and digital channels.
BidCrete Pty Ltd is a technology company that provides a platform and mobile app designed to help builders, concreters, plumbers, landscape gardeners and other construction-related trades efficiently order concrete, steel and pumps, making project ordering simpler and more efficient.
The business supports the construction industry by streamlining procurement and communication through digital tools that improve speed, convenience and coordination for customers working on active building and trade projects.
BidCrete's platform and services are intended to make the ordering process easier for trade customers by bringing together key construction supply needs in one accessible technology-based solution.
As the business continues to expand its Australian market presence, BidCrete Pty Ltd is seeking an experienced Marketing Specialist to support the development and implementation of the company's marketing strategy, market positioning and ongoing growth.
About the Role
The Marketing Specialist will be responsible for developing, implementing and evaluating marketing strategies and programs that support BidCrete’s commercial objectives and continued market development.
The role requires a strong understanding of market research, product positioning, pricing, advertising, digital marketing and promotional strategy, together with the ability to analyse market opportunities and provide strategic marketing advice to management.
The successful candidate will work closely with management and relevant internal and external stakeholders to strengthen the BidCrete brand, identify market opportunities and support the effective promotion and positioning of the company's platform, products and services.
Key Responsibilities
- Support business growth and development through the preparation, implementation and execution of marketing objectives, policies and programs.
- Commission and undertake market research to identify market opportunities for new and existing platform features, products and services.
- Research and analyse market conditions, customer and trade requirements, industry developments and competitor activity.
- Analyse relevant market and platform data to develop marketing strategies, plans and recommendations.
- Advise management on all elements of marketing, including product and service mix, pricing, advertising, sales promotion, user-acquisition strategies and distribution channels.
- Develop and coordinate marketing campaigns and promotional initiatives across relevant traditional and digital channels.
- Develop strategies to strengthen the positioning and promotion of BidCrete's digital procurement solutions within target construction and trade markets.
- Provide advice and recommendations on digital marketing strategies, SEO, social media marketing and associated analytics.
- Monitor and analyse marketing and campaign performance to evaluate effectiveness and identify opportunities for improvement.
- Develop marketing content and communications consistent with the company's positioning and commercial objectives.
- Liaise and coordinate with external vendors, suppliers, creative agencies and other stakeholders in relation to marketing activities and campaigns.
- Work closely with management and relevant stakeholders to ensure marketing activities align with the company's broader strategic and commercial objectives.
Skills & Experience
The successful candidate will demonstrate:
- Relevant tertiary qualifications in Marketing, Business, Communications or a related discipline.
- Relevant professional experience in a Marketing Specialist or comparable marketing-focused position.
- Demonstrated experience developing and implementing marketing strategies, plans and campaigns.
- Strong market research and analytical capabilities.
- Sound understanding of product positioning, pricing, advertising, promotion and distribution strategies.
- Experience across digital marketing, social media marketing, SEO and marketing analytics.
- Strong written and verbal communication skills.
- Strong organisational and project coordination capabilities.
- Ability to manage multiple priorities and work effectively within deadlines.
- Ability to communicate effectively with management, clients, trade users, suppliers and other external stakeholders.
- Strong commercial awareness and the ability to identify market opportunities that support business growth.
- Ability to work independently while collaborating effectively with internal and external stakeholders.
Experience within the construction, trade services, building materials, logistics, software/app technology or related industries will be highly regarded.
Remuneration & Benefits
The position offers:
- $120,000 per annum + superannuation
- Car allowance
- Company mobile phone
The position is permanent, full-time and 38 hours per week, based in Norman Park QLD 4170.
About You
You are a commercially focused marketing professional with the ability to combine strategic thinking, market analysis and hands-on marketing execution.
You are confident researching markets, identifying opportunities, analysing marketing performance and providing recommendations to management. You have strong communication and stakeholder-management skills and are comfortable working within a growing technology and construction-services environment.
How to Apply
Please submit your current CV together with a cover letter outlining your relevant qualifications, marketing experience and suitability for the position.
Applications will be assessed based on the requirements of the role.
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