Lifecycle Marketing Lead
- Lead the planning, execution and optimisation of lifecycle marketing campaigns across email and SMS.
- Develop sophisticated automated customer journeys and workflows to improve customer engagement and retention.
- Analyse campaign performance and customer insights to optimise marketing activity.
ABOUT OUR CLIENT
Our client is a growing Australian consumer business operating within a dynamic and evolving market. With a strong digital presence and an established customer base, the business is entering its next phase of growth and continuing to invest in its marketing capability. This is an opportunity to join a purpose-led organisation where customer engagement, retention and experience are central to its ongoing success.
ABOUT THE ROLE
Our client is seeking an experienced Lifecycle Marketing Lead to take ownership of the end-to-end lifecycle marketing strategy across its growing subscriber base. Reporting to the Growth Marketing Manager, you will lead the planning, execution and optimisation of email and SMS activity, with a strong focus on customer engagement, retention, reactivation and lifetime value.
This is a hands-on role where you will combine strategic thinking with campaign execution, building sophisticated customer journeys, developing highly targeted segmentation and using data to continually improve performance.
KEY RESPONSIBILITIES
- Own the end-to-end planning, execution and optimisation of lifecycle marketing campaigns across email and SMS.
- Develop sophisticated automated customer journeys and workflows designed to improve acquisition, engagement, category adoption and retention.
- Drive customer acquisition and reactivation initiatives across a substantial existing database.
- Develop and manage customer segmentation strategies using behavioural and performance data.
- Analyse campaign performance and customer insights to continually optimise activity against key commercial metrics.
- Write, test and refine compelling email copy, including subject lines and campaign messaging.
- Partner with Brand, Design, Performance Marketing, Product, Technology and CX teams to deliver integrated customer experiences.
- Identify emerging lifecycle marketing trends, technologies and opportunities to continually improve performance.
SKILLS & EXPERIENCE
- Proven experience managing end-to-end email and lifecycle marketing campaigns.
- Strong experience building complex automated email workflows and customer journeys.
- Strong technical capability across email marketing platforms and eCommerce environments.
- Demonstrated ability to use customer data and segmentation to improve campaign performance.
- Excellent copywriting skills with a strong understanding of conversion-focused messaging.
- Experience with Klaviyo will be highly regarded.
- Experience within subscription, loyalty or retention-focused business models is highly desirable.
- Exposure to lifecycle communications across email, SMS, push notifications and other digital channels.
- Strong analytical capability and a commercial approach to measuring marketing performance.
- Ability to collaborate effectively across Brand, Design, Performance Marketing, Technology and Customer Experience teams.
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