Business Analyst MarTech

6 Months Contract | Barangaroo | 3 days from the office

We are seeking an experienced Business Analyst with strong, hands-on MarTech and marketing technology experience to support a major customer and digital transformation initiative.
This role is suited to an established end-to-end Business Analyst who has worked across customer journeys, campaign management, marketing automation, personalisation, customer data and decisioning. Genuine MarTech delivery experience is essential.
Key Responsibilities

• Lead end-to-end business analysis from discovery and customer journey definition through requirements, delivery, UAT and go-live.
• Gather, analyse and document business, functional and process requirements.
• Support the delivery and enhancement of MarTech, campaign management and marketing automation solutions.
• Work across customer journeys, segmentation, personalisation and customer communications.
• Translate business and marketing requirements into clear requirements for Data, Technology and Engineering teams.
• Support customer data and Customer Data Platform (CDP) initiatives, including audience creation and activation.
• Collaborate closely with stakeholders across Marketing, Customer, Product, Data and Technology.
• Facilitate discovery sessions, workshops, process mapping and requirements validation.
• Support testing, UAT, implementation and go-live activities.
• Ensure delivered solutions align with business objectives and customer experience requirements.

Skills & Experience

• Strong and consistent experience as a Senior Business Analyst / Business Analyst, delivering complex technology and transformation initiatives.
• Demonstrated end-to-end BA experience across discovery, requirements, delivery, testing/UAT and implementation.
• Strong hands-on experience within MarTech, marketing automation or campaign management environments.
• Experience working with customer journeys, campaign management, segmentation and personalisation.
• Understanding of Customer Data Platforms (CDP) and how customer data and audience segments support marketing campaigns.
• Experience with one or more MarTech platforms such as Pega CDH, Braze, Salesforce Marketing Cloud (SFMC), Adobe, Segment, Amperity, mParticle or Oracle Responsys.
• Experience working across multiple digital communication channels, including email, SMS, push notifications and mobile applications.
• Ability to engage effectively with business and technical stakeholders.
• Good technical understanding to collaborate with Data, Architecture and Engineering teams without needing to be a deeply technical or API-focused BA.
• Strong communication, stakeholder management, workshop facilitation and problem-solving skills.

Highly Desirable

• Pega Customer Decision Hub (CDH) and/or Next Best Action experience.
• Braze experience.
• Strong Customer Data Platform (CDP) experience.
• Experience with customer decisioning and marketing personalisation.
• Experience delivering omnichannel customer communications across email, SMS, push, mobile/app and digital channels.

What Were Looking ForThe successful candidate will be an established Business Analyst who can demonstrate genuine MarTech delivery experience, not simply experience working with Marketing stakeholders.You will understand how customer data, journeys, segmentation, campaign management, personalisation and marketing technology platforms come together to deliver effective customer experiences.

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.
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