Shopper and Consumer Insights Specialist
- Build and embed shopper and consumer insights capability, including a Brand Health Tracking program and external agency partnerships.
- Use qualitative and quantitative research, analytics, AI and emerging technologies to understand shopper behaviour across channels.
- Turn complex findings into clear commercial recommendations that influence brand, category, customer and go-to-market strategies.
If you are curious & creative, invested in not only your own success but also the growth of others, and believe in building the Great Australian Food Company, then you might be the one for us!
Shopper & Consumer Insights Specialist
The Role
Join Bega Group’s Category and Consumer Insights team and help shape how we understand and respond to shoppers and consumers across some of Australia’s most iconic food and beverage brands.
In this newly shaped role, you’ll build our shopper insights capability and champion the voice of the consumer across the business. Combining research, analytics, AI and emerging technologies, you’ll uncover what drives purchasing behaviour and translate insights into commercially actionable opportunities that strengthen our brands, customer partnerships and omni-channel strategies.
Responsibilities
- Lead and embed our Brand Health Tracking program, measuring brand equity and the impact of advertising and promotional investment.
- Build Bega Group’s shopper insights capability, managing external agency partners and embracing AI and emerging insights technologies.
- Develop omni-channel shopper insights and translate them into impactful in-store, e-commerce and go-to-market strategies.
- Partner across Marketing, Innovation, Sales and Revenue Management to embed consumer insights into brand, category and commercial decision-making.
- Turn complex research and data into compelling, actionable stories that influence portfolio, channel and customer strategies.
About You
- Demonstrated experience across FMCG category management, consumer insights and/or market research agency environments
- Strong qualitative and quantitative research capability, including experience managing agencies and delivering consumer or shopper research programs
- Commercially minded, with the ability to connect insights to business objectives, investment decisions and sustainable growth opportunities
- An exceptional storyteller who can simplify complex data and influence stakeholders through clear, practical recommendations
- Curious, proactive and comfortable exploring AI, emerging technologies and new approaches to consumer and shopper insights
Applications
At Bega Group, diversity and inclusion is a business priority, we want everyone to be themselves regardless of their background, religion, sexual orientation, age or gender so we can truly reflect the customers and communities that we serve. No matter how you identify, we encourage talented people from all backgrounds, abilities, and identities to apply to work at the Bega Group.
We will accept applications from all people with the right to live and work in Australia.
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