Social Media Specialist - Country Road Group

Country Road Group is a design-led portfolio of premium fashion brands, comprising five iconic labels: Country Road, Mimco, Trenery, Witchery and Politix. Each brand has its own story, and together they hold a market-leading position in the mid to upper tier of Australia's specialty fashion segment with a focus on delivering our ambition to build a portfolio of distinctive brands that drive sustainable growth.

The Social Specialist is a hands-on content creator and social media specialist, responsible for bringing brands to life across Instagram, Facebook, TikTok and YouTube.

Reporting to the Marketing Manager, this is a highly creative, hands-on role for someone who loves making content, understands social culture and knows how to create content that feels native to each platform while maintaining a premium fashion brand aesthetic

Predominantly focused on content creation, social media and community engagement, you’ll develop, capture and edit engaging, platform-first content that reflects the brand aesthetic and connects with our audience. Be hands-on in creating content from concept through to execution, while adapting campaign and brand assets to suit each social channel.

Working within established brand guidelines, contribute to the creative direction and content planning for social, identify opportunities to create timely and relevant content, and stay close to emerging trends, platform developments and audience behaviours. Use a test-and-learn approach to understand what resonates and continually improve content performance and engagement.

You’ll also manage the day-to-day social presence across brand channels, including content scheduling and publishing, community management and digital customer service, ensuring every interaction is consistent, considered and on-brand.

How You Will Contribute

• Develop and evolve the organic social strategy across Instagram, TikTok, Facebook and YouTubes, aligned to brand pillars and business objectives.
• Plan and manage the social content calendar, sourcing imagery and influencer content, coordinating shoots and optimising content for each channel.
• Drive and own influencer and KOL activity, supporting content planning, product and talent selection, send-outs and manage the day-to-day PR agency relationship.
• Create and curate social-first content, including Reels, TikToks, short-form video and motion, while adapting campaign and shoot assets to platform specifications.
• Lead channel management and community engagement, ensuring content and customer interactions are timely, engaging and consistently aligned to the brand’s tone and aesthetic.
• Analyse social performance and deliver reporting, tracking KPIs, campaign effectiveness, audience growth and engagement to inform future strategy.
• Test, learn and innovate, staying ahead of social trends, platform developments and emerging opportunities to continually optimise performance.
• Manage social operations and budgets, including stakeholder updates, content libraries, partner costs and social media expenditure.

Key Capabilities

• Senior experience in managing and executing commercial social media channels
• Video editing and motion design skills (Premiere Pro, After Effects, CapCut)
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma – highly desirable.
• Retail and fashion industry experience highly regarded
• Relevant qualification in marketing, communications or digital

What We Offer

• Bi-annual product allowance, access to sample sales and 40% discount for you and your immediate family across all CRG brands
• Flex your leave your way, including birthday leave, volunteer leave, personal leave and more
• Access to health and wellbeing support, including Health Insurance, 24/7 EAP counselling, discounted gym memberships and financial advice services
• 18 weeks paid parental leave program for eligible employees with return-to-work clothing allowance
• Internal career opportunities across our portfolio of brands
• Annual learning calendar to support your ongoing development
• Support impactful community and charity partnerships across our brands, including OCRF, Our Watch, First Nations Reconciliation, Movember, Red Cross and Landcare.

Who We Are 

Country Road Group is a design-led portfolio of premium fashion brands, comprising five iconic labels: Country Road, Mimco, Trenery, Witchery and Politix. Each brand has its own story, and together they hold a market-leading position in the mid to upper tier of Australia's specialty fashion segment with a focus on delivering our ambition to build a portfolio of distinctive brands that drive sustainable growth. Country Road Group is part of Woolworths Holdings Limited (South Africa), a leading Southern Hemisphere retail group.

Recognised as a sustainability leader in Australian fashion, Country Road Group drives positive change through ambitious climate action, ethical sourcing, and responsible product innovation.

We encourage you to explore our Current Opportunities and we look forward to connecting with you! 

Country Road Group acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to lands, waters and communities. We pay our respects to Aboriginal and Torres Strait Islander cultures and to Elders past and present. 

We’re committed to inclusion and accessibility. If we can support you with any adjustments at any stage, please let us know.

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