Marketing Communications Specialist
- Plan and deliver seasonal content across ecommerce and marketing channels, including lookbooks, blogs, web pages and product copy.
- Coordinate imagery, content promotion and stakeholders while maintaining brand voice and meeting deadlines.
- Support SEO strategy, keyword research, content optimisation and reporting, applying judgement when using AI tools.
Who We Are
Bed Bath N’ Table is an Australian owned family run business where helping our customers to create their dream home is our specialty and our passion. With over 180 stores in every state and territory of Australia and key location stores throughout New Zealand and Singapore, our team of driven and inspired people are the biggest part of our exciting journey to becoming a full home lifestyle destination for our customers.
About the Role
We’re seeking a Marketing Communications Specialist to plan and deliver content across our ecommerce and marketing channels. Reporting to the Marketing Manager, you will connect seasonal product priorities with lifestyle imagery, clear copy and search-led content.
The opportunity
- Plan and deliver content that connects our seasonal ranges with customers across ecommerce and marketing channels. You will bring together content planning, lifestyle imagery briefs, copywriting and SEO, coordinating across teams to deliver clear, consistent and shoppable content.
- What you will do
- Maintain a content masterplan aligned with the retail calendar, marketing plan and product priorities.
- Brief lifestyle imagery and coordinate delivery of assets that meet the brief, deadlines and channel requirements.
- Create and publish lookbooks, blogs, collection and special pages; coordinate content promotion with marketing.
- Write product Designer Notes and copy for websites, marketing activity, PR, packaging and catalogues. Maintain seasonal copy records and the brand tone of voice.
- Work with the SEO consultant and Digital Marketing team on the SEO content strategy, keyword research, content audits and optimisation. Support reporting and analysis.
- Identify opportunities to improve content and SEO processes using AI, applying judgement to accuracy, originality, brand standards, privacy, confidentiality and usage rights.
What you will bring
- Digital marketing and content experience for a retail brand focused on qualified traffic and sales.
- Excellent copywriting and written and verbal communication skills.
- Working knowledge of Google Analytics, SEO and keyword research.
- Ability to coordinate stakeholders, work autonomously on agreed tasks and meet competing deadlines.
- Attention to detail, creative judgement and an interest in products, customer behaviour and conversion.
Desirable: A qualification in marketing or a related field.
Why join us
Work with marketing, ecommerce, studio and product teams.
Our values: Accountability | Integrity | Respect | Teamwork | Leading by Example | Enjoyment
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