Digital Marketing Specialist
- Own customer acquisition across paid and organic channels
- Drive growth through campaign optimisation, CRO and experimentation
- Work with internal teams and external agencies to improve results
Job Description
Digital Marketing Specialist| 6 month fixed term contract
- Own customer acquisition across paid and organic channels
- Drive growth through campaign optimisation, CRO and experimentation
- Salary: $110k - $115k + super
Looking to move in-house or build on your experience in digital marketing?
We’re working with an Australian fintech that helps customers access loans. They’re looking for a hands-on Digital Marketing Specialist to drive acquisition, improve conversion and make every marketing dollar work harder.
Why consider this role?
You’ll get closer to the business behind the campaigns: understand what brings in valuable customers, decide where to invest and work with product, data and design teams to improve results.
For someone coming from an agency, it’s an opportunity to focus on one brand and see how your decisions perform over six months. For an experienced in-house marketer, it offers a defined assignment with hands-on ownership.
You’ll have internal teams and external agencies to work with, plus room to explore AI tools and automation.
What You’ll Be Doing
Your role will focus on three key areas:
Customer acquisition and channel performance
Plan, launch and optimise campaigns across paid and organic channels. Manage budgets and external agencies, using performance insights to improve acquisition costs and customer growth.
Conversion and experimentation
Build and execute a CRO and A/B testing roadmap across landing pages and application funnels. Work with internal teams to turn insights into improvements to the customer journey.
Measurement and optimisation
Track campaign and funnel performance, maintain dashboards and support reliable conversion tracking. Use the data to inform channel investment, targeting and campaign decisions.
About You
You’re a hands-on digital marketer who enjoys both running campaigns and understanding what drives their results. You’re comfortable making decisions, testing ideas and explaining your recommendations through data.
You’ll also bring:
- At least 3 years’ experience in digital, performance or growth marketing, ideally within fintech, lending or financial services from either agency or in-house environments.
- Strong experience across SEO and SEM, exposure to affiliate marketing would be a bonus.
- Hands-on expertise in Google Ads and GA4, with working knowledge of Google Tag Manager and conversion tracking.
- Experience managing budgets, agencies and experiments, with measurable acquisition or conversion improvements.
If you’re looking for a six-month contract starting mid-November where you can take ownership, test new ideas and make a measurable impact, apply online or call Ana Macedo (0403 748 727) or Michelle Rubinstein (0413 463 043) at The Onset.
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