Content Uplift SpecialistHybrid
- Improve product, category and brand content, taxonomy and structured data to boost discoverability, engagement and conversion.
- Apply SEO, AEO and emerging GEO practices to support search, AI-powered discovery and better customer journeys.
- Work with Digital Product, eCommerce, Marketing, Merchandise and Customer Experience teams to deliver content improvements.
As we continue to transformation our digital eCommerce capabilities at rebel, we're looking for two Content Uplift Specialists to join our Digital Brand Experience team. One role is permanent, and one is a 24-month max-term opportunity.
This isn't your traditional content role.
You'll sit at the intersection of eCommerce, SEO, AI, product information, taxonomy and customer experience, helping transform how customers find, compare and choose products across our digital ecosystem. From optimising product data and content structures to improving AI-readiness and search discoverability, you'll play a critical role in shaping the future of online retail at rebel.
What's involved?
You'll help deliver rebel's structured content uplift program by:
- Improving product, category and brand content to enhance discovery, engagement and conversion
- Building and maintaining taxonomy, metadata, product attributes and structured content standards
- Applying SEO, AEO (Answer Engine Optimisation) and emerging GEO (Generative Engine Optimisation) practices
- Enhancing content structures that support AI search, guided selling and personalised customer experiences
- Monitoring content performance and identifying opportunities to improve customer journeys and commercial outcomes
- Partnering with Digital Product, eCommerce, Marketing, Merchandise and Customer Experience teams to bring best-in-class content experiences to life.
What we're looking for
We're interested in people who combine strong content and commerce expertise with a passion for search, technology and AI.
You'll ideally bring:
- 4+ years' experience in digital content, SEO, content operations, digital merchandising or eCommerce environments
- Experience managing product content, taxonomy, metadata and structured data at scale driving CRO and customer journey optimisation experience.
- Exposure to SEO optimisation and search performance improvement
- Strong stakeholder management skills and the ability to work across multiple business functions
- A passion for emerging AI technologies and how they are changing product discovery and customer experiences.
Highly beneficial in this role:
- HTML and JavaScript knowledge
- Experience with schema markup and technical SEO
- Experience working within platforms such as Salesforce Commerce Cloud, Magento, CMS, PIM or similar content management environments
Why join rebel?
This is a rare opportunity to join a team helping define how one of Australia's leading retailers shows up in search, AI-powered discovery and digital commerce.
You'll have the opportunity to:
- Partner with experts across Digital, Product, Customer Experience and eCommerce
- Influence how millions of customers discover and shop products online
- Enjoy a flexible hybrid working model based from Rhodes (3 days in office)
- Be part of a business that continues to invest heavily in digital innovation and capability.
- Access to generous team member discounts across Supercheap Auto, rebel, BCF and Macpac.
- Grow your career across Super Retail Group's portfolio of iconic brands
Ready to redefine digital discovery?
If you're passionate about SEO, content optimisation, AI and creating exceptional online experiences, we'd love to hear from you. Apply today and help shape the future of digital commerce at rebel. (Note: one permanent position and one 24 month Max Term position are available)
We believe diversity, equity, inclusion and belonging are essential to creating a workplace where everyone can thrive. We value the unique perspectives and experiences that strengthen our teams and help us innovate, and we’re committed to fostering an environment where everyone feels they belong and can reach their full potential. If you need any adjustments during the recruitment process or workplace accommodation to perform at your best, please let us know in your application.
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