Marketing Officer
- Develop and implement marketing strategies to grow the organisation’s presence and international student recruitment.
- Conduct market research and analyse competitors, trends and campaign outcomes to identify opportunities and improve marketing effectiveness.
- Coordinate promotional materials, events and relationships with education partners, agencies and international branches.
Target Business Services
Location: Level 3, 313–315 Flinders Lane, Melbourne VIC 3000
Salary: $80,000 – $85,000 plus 12% superannuation
Position: Full-time, Permanent
Our client, EEVS Melbourne Pty Ltd trading as Expert Education and Visa Services Melbourne, is an established international education and migration consultancy providing education counselling, student recruitment, visa assistance and settlement support to international students. The organisation operates an extensive international network, working with universities, vocational institutions and education providers across multiple international markets.
Expert Education and Visa Services Melbourne is seeking an experienced Marketing Officer to develop and implement marketing strategies, identify market development opportunities, strengthen institutional relationships and oversee promotional initiatives. The successful candidate will contribute to expanding the organisation's market presence, increasing student recruitment opportunities and supporting its broader business development objectives.
Key Responsibilities
-Develop and implement marketing plans to support business growth and student recruitment.
-Conduct market research to identify new markets, target audiences and business opportunities.
-Identify promotional opportunities across domestic and international markets.
-Oversee the development of corporate brochures, marketing materials and promotional presentations.
-Build and maintain relationships with universities, colleges and education partners.
-Plan and manage participation in education exhibitions, recruitment fairs and industry events.
-Prepare marketing proposals and promotional strategies for institutional partners and overseas representatives.
-Analyse competitor activities, market trends and industry developments to identify growth opportunities.
-Develop targeted marketing initiatives in collaboration with the organisation's international branches.
-Evaluate market potential and develop strategies to expand student recruitment across international markets.
-Assess marketing effectiveness, recruitment outcomes and return on marketing expenditure, recommending improvements where necessary.
-Establish and manage relationships with advertising agencies, media organisations and strategic marketing partners.
-Develop and oversee corporate marketing and brand positioning strategies to strengthen the organisation's market presence.
-Analyse customer feedback and market expectations to improve service positioning and promotional strategies.
Qualifications and Experience Required
-Bachelor's degree or higher qualification in Marketing, Business or a closely related discipline. At least five years of relevant experience may substitute for the formal qualification.
-At least one year of relevant experience in marketing coordination, marketing administration, promotional planning or a related marketing position, preferably within the education, migration, professional services or international student recruitment sector.
-Demonstrated experience coordinating marketing activities, conducting market research and preparing promotional or business development materials.
Skills Required
-Strong understanding of marketing principles, promotional planning and market development strategies.
-Excellent written and verbal communication skills, including the ability to prepare professional marketing proposals and business presentations.
-Strong research and analytical skills, with the ability to interpret market information and identify commercial opportunities.
-Ability to coordinate promotional events, manage external suppliers and oversee multiple marketing activities.
-Ability to work independently, exercise initiative and coordinate marketing activities in a multicultural business environment.
To apply for this position, email your resume to: recruitment@targetbusiness.com.au
Please note: Only shortlisted candidates will be contacted, and all applications will be treated as strictly confidential.
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