Content Creator (Marketing)
- Develop and publish strategic written, photographic and video marketing content for BN Healthy and Smartfast across digital channels.
- Plan content calendars and campaigns, optimise website and e-commerce content, and apply SEO principles.
- Analyse campaign, audience and sales performance, report insights and recommend improvements against commercial targets.
About BN Healthy
BN Healthy is an Australian supplement and nutrition brand operating across Australia and New Zealand. Our range spans protein, fibre, women’s health, hydration and more. We are a growing, digitally led business, and marketing content is central to how we reach customers, build our brand and drive sales.
About the Role
We are seeking a degree-qualified Content Creator (Marketing) to plan, create and publish marketing content that promotes BN Healthy’s products across social media, our website and other digital platforms. The purpose of this role is to grow our audience, build brand awareness and increase sales through strategic, data-informed content.
This is a professional marketing position. You will create content on behalf of the BN Healthy and Smartfast brands, working to commercial objectives and measurable targets. It is not a social media influencer role and does not involve building or promoting a personal profile.
Key Responsibilities
Marketing Content Development
- Develop marketing content strategies and campaign concepts aligned with business objectives, product launches and sales targets
- Create original written, photographic and video marketing content promoting BN Healthy and Smartfast products and services
- Write persuasive, brand-consistent marketing copy for digital platforms, including campaign messaging, product descriptions, website content and advertising copy
- Tailor content and messaging to distinct customer segments and age groups, informed by market and audience research
- Ensure all marketing content complies with Australian and New Zealand advertising requirements for therapeutic goods and food products
Content Planning, Scheduling and Publishing
- Plan and manage the marketing content calendar across social media and digital platforms
- Schedule the release of, and updates to, marketing content to maximise reach, engagement and conversion
- Publish and maintain marketing content on the company website and e-commerce platform to support campaigns and promotions
Performance Analysis and Reporting
- Monitor the performance of content and digital marketing initiatives against defined KPIs
- Analyse data from digital marketing campaigns and platforms, including social media analytics, Google Analytics, email and e-commerce data
- Analyse the impact of promotional and pricing strategies on sales and profitability, and provide recommendations to management
- Prepare regular performance reports and actionable insights for senior stakeholders
Search Engine Optimisation
- Conduct keyword and search trend research to inform content development
- Recommend and implement updates to digital content to improve search engine metrics, including organic rankings, traffic and click-through rates
- Track and report on SEO performance using tools such as Google Search Console and Google Analytics
Qualifications and Experience
- Bachelor degree or higher in Marketing, Advertising, Business Communications or Public Relations (essential)
- Minimum [2+] years of professional experience in a marketing content creation or digital marketing role
- Demonstrated experience developing and publishing marketing content for a business, product or service
- Strong analytical skills, with experience interpreting campaign data and translating insights into content decisions
- Working knowledge of SEO principles and practice
- Excellent copywriting skills and attention to detail
- Proficiency with Canva, Adobe Creative Suite, Shopify, Klaviyo and social media management and analytics tools
Desirable
- Experience in health, wellness, supplements or FMCG
- Understanding of TGA advertising requirements
- Experience with paid social and programmatic advertising
Why Join Us
- Be part of a growing Australian brand where your work has measurable commercial impact
- Work across two brands and a diverse product range
- A supportive, collaborative team
How to Apply
Please submit your resume, a cover letter outlining your relevant marketing experience, and a portfolio of marketing content you have created for businesses or brands.
Please note that only shortlisted candidates will be contacted.
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