Digital Marketing & Ecommerce Manager

• Own the digital P&L
• Private-equity backed beauty business
• Full-time -permanent- hybrid working model

Our client is a fast-growing private-equity backed business in the beauty industry based in Sydney. The business partners with clinics, major retail and e-tail channels and is focused on commercial growth, brand presence, and expanding market share through strategic partnerships and education-led initiatives.

About the role
The Digital Marketing & E-commerce Manager holds full ownership of the business’s digital ecosystem. This is a high-impact individual contributor role with broad remit, covering 5 websites, digital marketing investment strategy, database growth, CRM, loyalty, and lifecycle marketing. You will be the key internal driver of digital revenue performance, working cross-functionally with Sales, Brand and Customer Service teams, as well as managing a digital marketing agency. There are no direct reports currently, giving you the autonomy to shape the role.

Benefits

• Competitive salary in a dynamic and fast-paced industry
• Exposure to global suppliers and high-growth product categories
• Collaborative environment with flexible work policies

Duties/Key responsibilities

• Lead the commercial and technical optimisation of the Skincare marketplace, driving traffic, conversion, AOV, and repeat purchase across all digital properties.
• Own the digital marketing investment strategy across paid social, search, programmatic, and affiliate channels, with full accountability for ROI, attribution, and spend optimisation.
• Manage the digital promotional calendar, including channel-specific levers such as Afterpay Day and online exclusives, ensuring alignment with brand and clinic strategies.
• Drive CRM, lifecycle, and loyalty program performance, including database growth, automated journey development, and segmentation strategy.
• Own all digital KPIs including conversion rate, CAC, ROAS, LTV, and repeat purchase rate, and lead Shopify platform management and UX optimisation.

Skills and experience

• Proven e-commerce experience with hands-on Shopify platform management and a track record of driving digital revenue growth.
• Strong digital marketing capability across paid social, paid search, SEO, and performance channels, with solid ROI and attribution experience.
• CRM and lifecycle marketing experience, ideally with Klaviyo or a comparable platform, including segmentation, automated journeys, and loyalty program management.
• Comfortable managing promotional calendars and creative development for digital channels, with an eye for brand-aligned, performance-driven assets.
• Strong commercial acumen and cross-functional collaboration skills; experience working across brand, sales, clinics, and customer service teams is an advantage, as is exposure to the beauty, fashion, or retail sectors.

If you’re interested in this opportunity and feel you’re the right fit please click “apply” or contact Charlotte Allinson at charlotte.allinson@allurapartners.com.au

About Allura Partners
Allura Partners was founded to support private equity firms by placing C-Suites to lead, transform, and scale portfolio companies. Today, in addition to our proven private equity specialisation, we’ve become a trusted partner for major ASX-listed and private enterprises in Australia, offering executive search, recruitment, and business transformation. Known for integrity, reliability, and results, our expertise spans Executive Search, Accounting & Finance, Transformation & Change, and Technology & Digital. We connect businesses and top-tier talent, exceeding expectations and driving lasting impact.