Senior Social Media Manager
- Develop integrated full-funnel social strategies aligned with business and commercial priorities, overseeing paid, owned and earned channels and a $25 million paid social budget.
- Lead and mentor a team of four, manage agency partners and workflows, and collaborate with marketing teams and senior stakeholders.
- Build social measurement frameworks, demonstrate commercial impact and protect brand standards while adopting emerging trends such as AI and social search.
- Be a part of a dynamic , fast growing and forward looking company
About Our Client
Iconic Australian brand with a culture of genuine care, a flexible approach to work, and opportunities across the group to grow your career
Job Description
The Senior Social Media Manager bridges the gap between business priorities and social media channels. You will turn marketing and commercial goals into high-impact, coordinated campaigns across paid, owned, and earned social channels-driving business results while protecting the brand voice.
Strategic Integration: Partner with Brand, Fresh, and Trade leads to translate enterprise priorities into full-funnel social strategies across paid, owned, and earned channels.
Team Leadership: Manage and mentor a team of four leads and planners, building a culture focused on creativity, data, and operational quality. Budget & Agency Oversight: Direct a $25M paid social budget.
Manage agency partners, production workflows, and media allocation to ensure maximum ROI and financial accountability.
Stakeholder Collaboration: Serve as the main point of contact for the broader marketing team. Streamline brief intake, align expectations, and connect agencies, internal teams, and partners.
Performance & Insights: Lead the social measurement framework. Translate data into actionable insights to demonstrate commercial impact to senior leadership.
Brand Protection & Innovation: Maintain brand standards, compliance, and cross-platform consistency while adopting new trends (AI, social search, creator economy).
The Successful Applicant
At least 6+ years leading large-scale social strategy in a complex corporate enterprise, major retailer, or tier-one agency.
Proven experience in both client-side and agency environments, balancing internal stakeholder management with getting top value from creative partners.
Proven track record of managing and mentoring diverse teams, while acting as a trusted advisor to senior executives, business unit leads, and commercial entities such as retail media arms
Demonstrated experience managing and optimising agency operating models, including accountability for multi-million dollar production budgets and agency workflows.
Deep technical mastery across paid, organic, creator, and emerging AI social search, with the critical judgment required to orchestrate a unified, full-funnel measurement framework.
A definitive self-starter with the ability to run independently, manage high-volume campaign pipelines through mid-level direct reports, and deliver end-to-end business outcomes with minimal oversight.
What's on Offer
Senior strategic partnership role between the business categories and our social channels.
Full time, Permanent position
Hybrid working - 3 days Norwest and Surry Hills Office with WFH flexibility
High impact position
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Skills
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