MARKETING MANAGER | FASHION & APPAREL | BYRON BAY (ON-SITE)

About the Opportunity

We're partnering with a well-established Australian fashion brand to find an experienced Marketing Manager. This is a strategic leadership role responsible for driving brand growth through compelling storytelling, integrated marketing campaigns and commercially focused execution.

Reporting directly to the CEO, you'll lead a small marketing team and work closely with Product, Retail and eCommerce to deliver best-in-class campaigns across digital and physical channels. This role is ideal for someone who thrives in a fast-paced fashion retail environment and enjoys balancing creativity with commercial outcomes.

This is an exciting opportunity to join a growing Australian fashion brand where you'll have the autonomy to shape marketing strategy, lead an engaged team and deliver campaigns that drive both brand awareness and commercial success.

Interested? Email your CV to ************************** or apply via the link for a confidential discussion in the new year.

*Only suitable candidates will be contacted in relation to their application.

Hiring Consultant: Melissa Cliff

Job Code: *******

Please note that only those applicants who fit the brief will be contacted in relation to their application.

RESPONSIBILITIES +

Go-to-Market Strategy & Campaign Delivery

• Lead seasonal and monthly go-to-market planning across the business.
• Develop integrated campaign calendars and launch plans.
• Coordinate campaign timelines, key milestones and cross-functional execution.
• Ensure a consistent customer experience across retail, wholesale, eCommerce and digital channels.
• Drive accountability across teams to ensure campaigns launch on time. Cross-Functional Leadership
• Partner closely with Product, Buying, Retail, Creative, eCommerce and Leadership teams.
• Lead regular work-in-progress meetings and campaign reviews.
• Identify operational risks and proactively resolve roadblocks.
• Foster a collaborative, commercially focused marketing culture. Brand & Campaign Management
• Oversee the execution of seasonal campaigns, product launches, collaborations and brand initiatives.
• Manage campaign workflows, approvals and creative asset delivery.
• Develop and execute the brand's content strategy across organic social channels.
• Brief creative teams on campaign direction, storytelling and channel-specific requirements.
• Maintain a consistent brand identity across every customer touchpoint. Customer & Market Insights
• Stay closely connected to product ranges, customer behaviour and retail performance.
• Monitor emerging trends across fashion, culture, social media and consumer behaviour.
• Apply customer insights to strengthen campaign performance and brand relevance.
• Feed market insights back into broader business planning. Performance & Commercial Reporting
• Analyse campaign, channel and marketing performance to identify opportunities for optimisation.
• Report on campaign effectiveness, customer behaviour and key commercial insights.
• Monitor social performance using engagement metrics such as reach, saves, watch time and conversions.
• Support leadership with seasonal planning and commercial reviews. Events & Brand Activations
• Plan and coordinate brand events, launches and community activations.
• Ensure all activations align with seasonal campaigns and overall brand strategy.
• Budget Management
• Manage the marketing budget across multiple channels and initiatives.
• Allocate spend effectively to maximise return on investment.
• Deliver campaigns within budget while achieving commercial objectives.

REQUIREMENTS +

• 5+ years' experience in Marketing, Brand Management or Campaign Management within the fashion, retail, lifestyle or consumer goods sectors.
• Proven experience developing and delivering integrated, multi-channel marketing campaigns.
• Strong understanding of retail trading cycles and seasonal go-to-market planning.
• Experience across CRM, customer lifecycle marketing and eCommerce.
• Excellent stakeholder management and project coordination skills.
• A commercial mindset supported by strong analytical and problem-solving abilities.
• Previous experience leading and developing high-performing marketing teams.