Marketing Lead
- Develop the marketing plan with the Managing Director and lead its delivery across brand, digital and customer engagement channels.
- Manage campaigns, content, marketing collateral, website improvements, SEO/AEO, newsletters and customer research.
- Work collaboratively with recruitment and business development teams, using marketing tools and data to strengthen client and candidate engagement.
We are looking for a Marketing Lead who enjoys collaboration, understands the impact marketing can have on business development and who is excited to take ownership of a brand with a strong presence in the Victorian recruitment market.
You’ll work closely with our Managing Director to shape our marketing plan and then lead its delivery. This is a hands-on role with space for creativity, new ideas, and continuous improvement.
What you'll be doing
You’ll play a key role in elevating Aspect’s presence across digital, brand, and customer engagement channels. Your responsibilities will include:
- Supporting the MD in developing the marketing strategy and leading its execution
- Collaborating closely with the recruitment team to ensure marketing activity strengthens business development
- Managing multi-channel campaigns that engage and retain clients and candidates
- Overseeing the annual PACE Survey & Report, monthly newsletters and customer satisfaction programs
- Creating and evolving marketing collateral, digital assets and recruitment materials
- Managing website updates, UX improvements and SEO/AEO optimisation
- Producing engaging content across social media, digital channels and internal communications
- Coordinating external suppliers and agencies
- Supporting event marketing, photography and promotional merchandise
- Contributing to new staff onboarding with brand setup and training
What you’ll bring
We’re looking for someone who brings both capability and mindset:
- Experience marketing a service-based business, supporting sales (essential)
- Recruitment industry experience highly regarded.
- Experience delivering marketing initiatives across multiple channels
- Strong written communication skills and the ability to tell a compelling brand story
- Confidence working closely with a recruitment or business development team
- Digital fluency, including experience with AI tools, automation and platforms such as MailChimp, Zapier, Survey Monkey, Canva, LinkedIn and a CRM
- An analytical and curious approach, with the ability to interpret data and recommend improvements
- A collaborative, proactive and values-aligned working style
- A tertiary qualification in marketing, communications or advertising
To apply
Please send your application and cover letter via the advert link.
We vet all employer accounts and do our best to keep job ads safe, but scams can still occur. Be cautious when sharing personal information — never provide financial details or make payments during the application process. For extra security, use the Apply button on our site when proceeding.
Skills
0 of 30 matchedLicenses & certifications
0 of 1 matchedAspect Personnel