Head of Marketing
- Lead corporate brand, digital channels and marketing strategy for a portfolio of luxury residential developments.
- Own marketing budgets, reporting and the in-house agency P&L, partnering with sales, development, construction and finance leaders.
- Lead, coach and develop a team of nine, setting priorities, objectives and KPIs to support business growth.
THE BUSINESS
Six Degrees is partnering exclusively with a luxury property developer known for Australian boutique, design-led apartments. Each project is built around architectural quality and a strong sense of community. With a growing pipeline and plans to expand into new markets, the business is appointing a Head of Marketing to lead the brand and its marketing team into the next stage of growth.
THE ROLE
The Head of Marketing will lead corporate brand marketing, project marketing across and digital channel management. You will lead a team of 9, own the marketing P&L and partner with sales, development and construction leaders to set clear priorities across the business.
KEY RESPONSIBILITIES
Brand Leadership
- Lead the corporate master brand and build distinct sub-brands for each new project.
- Grow brand awareness and stand behind a premium, detail-led standard across every touchpoint.
- Build on existing partnerships and secure new ones that fit the brand.
Project Marketing
- Lead marketing strategy and campaigns across a portfolio of luxury residential projects.
- Use data, insight and market trends to guide planning and decisions.
- Support sales assets and tools for buyers, capital partners and services partners.
Commercial and Budget Ownership
- Own corporate and project marketing budgets, reporting and the in-house agency P&L.
- Track spend and time billed against each project, working closely with the CFO.
People Leadership
- Lead, coach and develop a team of 9 across corporate and project marketing.
- Set clear objectives, KPIs and accountability, and build a high-performing team.
Stakeholder and Sales Partnership
- Partner with the Head of Sales to bring sales and marketing together around shared goals.
- Manage up with confidence, balancing competing priorities with the founders and leadership team.
- Contribute to the business's strategic plan.
REQUIREMENTS
We are looking for a technical and commercial marketing leader from the property industry who brings clarity and direction to a talented team.
- 10+ years senior marketing leadership experience in property, ideally residential, with commercial exposure a bonus.
- Luxury or boutique residential experience highly regarded.
- Strong corporate branding and project marketing experience.
- Proven people leader who drives high performing functions.
- Analytical and commercial, with P&L and budget ownership.
- Confident managing up, ideally with experience working alongside founders.
- High emotional intelligence and calm under pressure.
- Strong eye for detail and a well-presented, articulate communicator.
- An established network across Melbourne property is advantageous.
Click on the link to apply now or reach out to Lucy Garrido at lucyg@sde.com.au for further questions.
Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.
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