Senior Brand Manager -Artisan
- Develop and execute brand strategies, marketing campaigns and customer activations to grow consumer preference and market share.
- Lead innovation, renovation and product extension projects across the Artisan Bakery portfolio.
- Use consumer and market insights, commercial decision-making and cross-functional collaboration to improve portfolio performance and profitability.
Job Description
Senior Brand Manager | Artisan Bakery Portfolio
Shape the Future of Artisan Bakery
Are you passionate about building brands, driving innovation and delivering commercial growth?
We're looking for an experienced Senior Brand Manager to join our growing Artisan Bakery Portfolio at Goodman Fielder. In this strategic role, you'll lead the development and execution of brand plans, innovation projects and customer activation strategies that strengthen market share, build brand equity and deliver profitable growth.
Working across some of our most exciting bakery brands, you'll collaborate with teams across Sales, R&D, Operations, Supply Chain and Finance to bring new ideas to life and create products consumers love.
What You'll Do
- Develop and execute brand strategies that drive growth and consumer preference
- Lead innovation, renovation and product extension projects
- Deliver impactful marketing campaigns and customer activations
- Identify growth opportunities through consumer, shopper and market insights
- Partner cross-functionally to bring initiatives to market with excellence
- Optimise portfolio performance and profitability through strong commercial decision making
What You'll Bring
- 8+ years' Brand Management experience, ideally within FMCG, food manufacturing or foodservice
- Proven success growing brands and delivering commercial results
- Strong strategic thinking, analytical capability and stakeholder management skills
- Experience leading complex cross-functional projects
- Degree qualifications in Marketing, Business or a related discipline
Why Goodman Fielder?
At Goodman Fielder, we make everyday food better for everyone. Our Artisan Bakery portfolio combines craftsmanship, innovation and quality to create products enjoyed across Australia and New Zealand. Here, you'll have the opportunity to shape strategy, influence business decisions and make a tangible impact on brands that consumers love.
If you're a commercially minded marketer who loves turning insights into growth, we'd love to hear from you.
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Skills
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