Digital Campaign & Content Lead (12-Month Parental Leave Contract)

At Wesfarmers Health, we strive to make health, beauty and wellness experiences simpler, more affordable and easier to access for all Australians.

Our portfolio includes well-known names like Priceline, Australian Pharmaceutical Industries, as well as our MediAesthetics brands - Clear Skincare Clinics and SILK Laser Clinics. In the digital space, we’re proud to have SISU Health and InstantScripts—and most recently, we’ve launched our newest retail beauty stores, atomica. 

About us:

Wesfarmers Health has grown from a small pharmacy co-operative established in 1910 into a leading Australian health, beauty and wellness organisation. Today, more than 3,600 team members support customers nationwide across retail, medi-aesthetics, digital health, wholesale and supply chain operations.

What you’ll do:

Due to parental leave, an exciting 12-month opportunity has become available for a Digital Campaign & Content Lead to join the Priceline eCommerce team. In this role, you will lead a team of four eCommerce Marketing Coordinators and create engaging website content and impactful digital campaigns across leading Wesfarmers Health brands, including *************.au and ***************.au. You will play a key role in enhancing the online customer experience, increasing customer engagement and supporting the continued growth of our digital platforms.

Key responsibilities include, but are not limited to:

• Lead the development and execution of website content strategies, delivering growth through SEO-optimised content, customer-focused campaigns, and digital best practice
• Create, manage and optimise engaging website content across blogs, landing pages, brand pages, promotional campaigns and key website components to drive engagement and conversion
• Own the content calendar, campaign planning, supplier web packages and retail media content schedule, ensuring website activity remains relevant, accurate and aligned with commercial and trading priorities
• Collaborate cross-functionally with eCommerce, Loyalty, Marketing, Studio, IT, Legal and Compliance teams to deliver seamless and impactful customer experiences
• Monitor website performance, customer engagement and conversion metrics, reporting on results and using insights to refresh and optimise content, assets, components and landing pages
• Lead, coach and mentor a high-performing team of eCommerce Marketing Coordinators, overseeing day-to-day delivery and professional development while fostering a culture of collaboration, innovation, accountability and continuous improvement
• Maintain the legally required documentation on the website with guidance from both legal and compliance teams
• Manage website builds and support digital customer experience initiatives, including website structure, navigation, onsite search and the launch of new products, features and content

What you’ll bring:

• At least four years’ experience in a comparable digital content, eCommerce or campaign management role, with substantial responsibility for website content creation and campaign delivery
• Demonstrated experience developing and executing digital content strategies within an eCommerce environment
• Strong understanding of web usability, SEO, online customer experience and content optimisation principles
• Hands-on experience with Content Management Systems such as SmartEdit, Contentful or similar platforms
• Proficiency in Google Analytics, Adobe Analytics and other reporting tools, with the ability to translate insights into action
• Experience using retail media platforms such as Zitcha, with a working knowledge of HTML and CSS to support website optimisation and effective collaboration with development teams
• Strong stakeholder management and collaboration skills, with the ability to influence and partner across multiple business functions
• Experience managing and developing direct reports in a fast-paced environment, with demonstrated coaching, feedback and performance-management capability
• Strong project management, critical thinking and cross-functional problem-solving skills, with the autonomy, attention to detail and time-management capability to lead multiple website initiatives

This is an opportunity to lead high-impact content and campaign delivery across Priceline and atomica, shape the online customer experience and develop a capable eCommerce Content team during a pivotal 12-month period.

Why us?  

• Access to employee benefits across Wesfarmers including team member discounts at Bunnings, Kmart, Target, Officeworks, OnePass, Priceline, atomica, Instantscripts and Clear Skincare Clinics
• Ongoing professional development and career opportunities across the Wesfarmers Health Division and the broader Wesfarmers Group
• Novated leasing options
• Access to our Employee Assistance Program (EAP) - available to all team members and their immediate family members, 24/7, 365 days a year
• Beautiful outdoor terrace for work and recreation
• Food, coffee and health & wellbeing facilities onsite including a landlord operated gym 
• Dedicated end of trip facilities (cycle racks, showers, lockers)

Aboriginal and Torres Strait Islander Applicants

Wesfarmers Health aims to become an employer of choice for First Nations Australians, through investments that attract, empower and retain First Nations team members within our stores, distribution centres, clinics and corporate offices. 

As part of the Wesfarmers group, we provide authentic support through a diverse range of programs and initiatives, designed to empower you on your journey towards personal achievement and professional advancement.