Digital Growth & Conversion Lead
- Lead digital growth initiatives and conversion optimisation.
- Manage SEO, AEO, GEO, and digital customer journey performance.
- Oversee a small team focused on digital, UX/CX, and design.
About NobleOak
At NobleOak, we’re a high-growth challenger brand in the life insurance industry committed to protecting Australians and their families.
Our purpose is simple: to build and protect Australian wealth with integrity.
The Role:
We’re looking for an experienced Digital Growth & Conversion Lead to help accelerate organic growth and improve our end-to-end digital customer journey.
This is a hands-on role with people leadership responsibility, spanning SEO, AEO, GEO, organic social media, CRO, website performance, copywriting, analytics and experimentation.
What You’ll Be Doing:
- Grow qualified digital traffic, leads and conversion
- Lead SEO, AEO, GEO and conversion optimisation
- Own website, quote and application journey performance
- Write, edit and optimise digital copy and content
- Build a disciplined experimentation and optimisation program
- Use GA4, customer and sales data to identify and remove friction
- Help shape and launch a major new digital application platform
- Lead a small team across digital, UX/CX and design
About You:
- 8+ years’ experience across digital growth, SEO, AEO, GEO, organic social media, CRO, UX/CX or website and journey optimisation
- Demonstrated experience improving organic visibility, qualified traffic, conversion and customer experience
- Deep understanding of digital funnels, analytics, attribution and experimentation
- Practical understanding of AI search and emerging digital channels
- Strong writing, editing and digital copywriting skills
- Strong commercial judgement and ability to work across Marketing, Sales, Product and Technology
- Experience managing or developing digital or UX/CX capability
- Financial services or another highly regulated environment is preferred
Why Join Us?
- Take on a broad, hands-on role across digital growth and conversion
- Help shape and launch an important new digital application platform
- Work across digital growth, customer experience, content and analytics
- Join a growing challenger brand in the life insurance industry
Ready to Apply?
If you’re an experienced digital growth professional who enjoys getting into the detail and delivering improvements, while also providing leadership and direction, we’d love to hear from you!
Submit your CV to apply and join the NobleOak team.
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Skills
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