Head of Social Media
- Own and scale a growth-focused social media strategy across platforms, connecting reach and engagement to sign-ups, trials and paying members.
- Lead a small team and direct creator and trainer activity, setting content direction and channel-specific production briefs.
- Analyse performance, protect brand integrity, manage community escalations and contribute cultural insights to wider marketing plans.
Head of Social
Location: Cremorne (two days per week in office)
Contract: 6 months
Reports to: Marketing Director
About the role
Own and scale a growth-focused social media function across all relevant platforms. You’ll set the strategy for each channel, lead a small team, and make sure social drives real outcomes, from reach and engagement through to app sign-ups, trials and paying members.
What you’ll do
- Own the end-to-end social strategy and the role each platform plays in the wider marketing funnel
- Set content direction and publishing rhythm, delivering high-volume, platform-native content
- Write clear, channel-specific briefs for production, including creator and trainer requirements
- Lead creator and trainer activity, bringing it back into marketing
- Track performance and turn insights into recommendations
- Protect brand integrity and manage community escalations
- Bring cultural and community insight into wider marketing planning
What you bring
- 7+ years in social media or digital marketing
- Hands-on knowledge of platforms, algorithms and culture, including Instagram, TikTok, Facebook and YouTube
- Experience leading social across multiple platforms or brands with distinct voices
- Experience managing people and directing talent or creators
- A track record of connecting social activity to acquisition and commercial outcomes
- Experience in consumer, subscription, health, fitness or lifestyle brands is a plus
If this sounds like you, apply via the link or get in touch if you want to chat first.
Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.
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