Loyalty Memberships & Subscriptions Specialist

About Endeavour Lotteries
At Endeavour Lotteries, we do lotteries a little differently. Every ticket sold helps create opportunities for people with intellectual disability to learn, earn and thrive.

The Opportunity
Love loyalty, customer behaviour and coming up with ideas that get results?

We’re looking for a Loyalty Marketing Specialist (12-month contract) to help grow and shape our lottery membership program. You’ll turn customer insights into campaigns, promotions and member experiences that give people more reasons to join, engage and stay.

This role is focused on creating exceptional membership and subscription experiences that convert supporters into members, increase long-term retention, and maximise member lifetime value. You'll work across the end-to-end membership journey, identifying opportunities to improve acquisition, onboarding, engagement, loyalty and retention.

We're seeking someone who understands what drives successful subscription and membership programs. You'll use customer insights, behavioural data and loyalty principles to optimise the member experience, improve conversion outcomes and deliver sustainable revenue growth through recurring memberships.

This is more than a campaign delivery role. You'll use member behaviour and insights to spot opportunities, challenge what's not working and test new ways to improve the member experience and commercial performance.

What you'll do:

• Build and optimise supporter journeys, including onboarding, engagement, retention, payment recovery, win-back, reward and recognition
• Use data, segmentation and campaign insights to make member communications more relevant and effective
• Support campaign planning across email, SMS, direct mail, web, digital and member channels
• Develop loyalty initiatives, promotions and campaign ideas that drive member acquisition, engagement and retention.
• Report on campaign performance and identify opportunities to improve engagement, retention, conversion and lifetime value
• Work with CRM and automation tools to build targeted campaigns and test different messages, mechanics and journeys
• Collaborate with internal teams and external partners to deliver campaigns accurately, on time and in line with commercial and compliance requirements

What you'll bring:

• 3 years' experience in CRM, lifecycle, loyalty, retention, subscriptions, fundraising, digital marketing or campaign marketing
• Experience working with membership, subscription, loyalty or recurring customer programs.
• A test-and-learn mindset, with curiosity about what drives engagement and retention
• Experience with CRM or marketing automation platforms - We use Braze.
• Experience using reporting or analytics tools, such as Power BI, Excel, Amplitude or similar
• Experience working on customer journeys, triggered campaigns or lifecycle programs

Why join us

• Real purpose: your work helps fund support for people with disability
• Salary packaging up to $15,900 tax free, plus $2,650 for meals and entertainment
• Discounts on health insurance, Kia vehicles and appliances
• Hybrid working options 3 days in office, 2 days at home.
• Onsite Parking & Street parking available in Cannon Hill Site
• Onsite Cafe

Ready to Make an Impact? Most importantly, you'll be passionate about creating membership experiences that deliver value to our members, strengthen loyalty, and build lasting relationships that drive sustainable growth.

Apply today and help us create rewarding experiences that keep our members engaged while supporting a great cause.

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