Marketing Analytics Consultant
- Analyse and manipulate data to support marketing and member experience initiatives, translating findings into actionable insights.
- Define and validate member audiences and communication lists for email, SMS and outbound campaigns, with careful documentation and data-quality checks.
- Work with CRM and other teams to improve campaigns, customer strategies and insight generation, including through automation and additional data sources.
At AustralianSuper, we truly care about our colleagues. We know work and life are intertwined. That’s why we support the diverse needs of everyone and have policies that enable us all to thrive and be truly flexible. We ensure diversity is celebrated for the opportunity it provides us all to learn and grow and deliver better outcomes for members. We are dedicated to building a high-performance environment underpinned by a strong risk culture, ensuring we deliver the best outcomes for our members.
Your New Role
Reporting to the Senior Manager Marketing Analytics, the Marketing Analytics Consultant provides broad support in the delivery of analytical insights for Marketing and Member Experience led initiatives. The role uses data analytics, data mining and manipulation to translate data into meaningful insights and tangible actions.
Key duties include but are not limited to;
- Translate mandatory communication requirements into clear data and audience selection criteria.
- Build, validate and deliver member communication lists using agreed business rules and eligibility criteria.
- Investigate data anomalies, exceptions and discrepancies, working with relevant teams to resolve issues before delivery.
- Maintain strong documentation and auditability of selection logic, data sources, assumptions and validation undertaken
- Support cohort definition, audience selection and campaign list production for cross-channel activity, including email, SMS and outbound campaigns.
- Deliver data cleansing and manipulation services, ensuring campaign lists meet channel preference requirements.
- Provide analytics and actionable insights to support member attraction, retention and customer strategies.
- Work with CRM teams to analyse customer behaviour and optimise member campaigns and proactive contact programs.
- Identify opportunities to enhance insights through third-party data sources and continuously improve and automate insight generation.
What You’ll Need
- Minimum 5 years of professional experience.
- Strong foundations and experience in data analytics, statistical concepts and techniques, manipulation and reporting.
- Demonstrated ability in translating data into insights to drive the development of customer and campaign strategies.
- Business hygiene including the ability to document processes, interpret audience briefs and raise issues relating to data quality.
- Strong team player with a pragmatic focus on achieving business objectives.
- Strong written and oral communication/interpersonal skills with the ability to present ideas, perspectives and issues to a broad set of stakeholders.
- Advanced analytical and organisational skills with a high attention to detail.
- Demonstrated ability to work with and incorporate multiple data sources.
- Experience working under pressure, managing multiple conflicting priorities and meeting timeframes.
- Industry knowledge is desirable.
Life at AustralianSuper
AustralianSuper is committed to colleague development, and we support our people with ongoing learning, coaching and training, as well as career opportunities across our expanding global organisation. We offer generous leave entitlements and promote a blended working environment in which all roles can flex, and we’re happy to discuss what this looks like for you.
We cultivate a workplace that champions safety, respect, inclusiveness and diversity. We are committed to supporting our diverse workforce in a way that is inclusive and embraces diversity in all its forms. If you require any reasonable adjustments to the recruitment process or the role, please let our recruitment team know.
What’s Next
Apply now, if you share our values of Energy, Integrity, Generosity of Spirit and Excellent Outcomes and would like the opportunity to work in a challenging, growing and rapidly evolving team to deliver outstanding results.
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