Marketing Specialist

Elite Education Institute is seeking an experienced Marketing Specialist to strengthen its brand presence and develop effective marketing campaigns for its educational programs. Working with management and academic teams, you will translate market insights into marketing strategies, communicate the college’s course offerings and evaluate campaign results to support its business objectives.

About the Role

The main duties and responsibilities of a Marketing Specialist at Elite College include, but are not limited to:

• ·Research education market trends, student preferences and competitor activity to identify marketing opportunities and target audiences.
• ·Develop and implement marketing strategies and campaign plans aligned with the college’s brand, course offerings and business objectives.
• ·Advise management on market positioning, promotional channels and opportunities to develop demand for the college’s educational programs.
• ·Plan and coordinate advertising campaigns across digital, social media, email and other suitable channels, including budgets and schedules.
• ·Develop marketing content for the college’s website, social media, brochures and campaign materials, maintaining consistent messaging and branding.
• ·Analyse website traffic, audience engagement and campaign results to measure effectiveness and recommend improvements.
• ·Coordinate with academic and admissions teams to ensure marketing materials accurately describe courses, entry requirements and student services.
• ·Liaise with designers, advertising providers and external marketing partners to deliver campaign materials on time and within budget.
• ·Support promotional events, open days and education exhibitions by developing event marketing plans and evaluating audience engagement.
• ·Prepare marketing reports and budget updates, and use research and performance data to recommend future campaigns and marketing priorities.

Qualifications Skills and Experience

• ·A bachelor’s degree in marketing, communications, business or a related discipline.
• ·At least three years of relevant experience in marketing, campaign development or a comparable role.
• ·Experience in the education sector is desirable.
• ·Strong skills in market research, audience analysis and the development of marketing strategies.
• ·Practical experience in digital advertising, social media marketing, email campaigns and search engine optimisation.
• ·Ability to analyse marketing data, measure campaign performance and prepare clear reports.
• ·Excellent written and verbal communication skills, with experience developing marketing content.
• ·Strong organisational skills and the ability to manage campaign schedules, budgets and competing priorities.
• ·Proficiency in marketing analytics tools, content management systems and Microsoft Office applications.
• ·Ability to work collaboratively with internal teams and external providers, with strong attention to detail.