Marketing Specialist

Marketing Specialist

Key Duties and Responsibilities

• Research market trends, participant needs and competitor activity within the NDIS and disability support sector.
• Collect and analyse data relating to potential demand for existing and new support services.
• Identify opportunities to increase awareness and uptake of Cordial Care Services programs.
• Develop and implement marketing strategies, objectives and promotional campaigns.
• Support business growth through the preparation and execution of marketing plans and programs.
• Promote NDIS services to participants, families, carers, support coordinators and relevant community networks.
• Develop targeted marketing campaigns for services such as Supported Independent Living, community participation, after-school programs and life-skills support.
• Coordinate digital marketing activities across the company website, social media, email and other online channels.
• Develop marketing content including brochures, service information, promotional material, online content and campaign messaging.
• Monitor website traffic, enquiries, campaign performance and other marketing metrics.
• Analyse campaign results and recommend improvements to marketing activities.
• Conduct market research to identify opportunities for new services, programs and participant groups.
• Advise management on service positioning, pricing, promotional strategies and communication channels.
• Maintain and strengthen the organisation’s brand identity across all marketing platforms.
• Coordinate community engagement and promotional activities.
• Develop relationships with referral partners, community organisations and relevant industry stakeholders.
• Support promotional events, information sessions and community outreach initiatives.
• Monitor changing market conditions and developments within the NDIS and disability services sector.
• Prepare reports and recommendations on marketing performance, participant engagement and market opportunities.
• Work collaboratively with management and service teams to ensure marketing accurately reflects available programs and participant needs.

Skills and Experience

Applicants should have:

• Minimum 1 year experience in a Marketing Specialist, Marketing Coordinator or similar professional marketing role.
• Demonstrated experience developing and implementing marketing strategies and campaigns.
• Experience conducting market research and analysing market or customer data.
• Strong understanding of digital marketing, social media and online communication channels.
• Experience developing marketing content and promotional material.
• Strong written and verbal communication skills.
• Ability to analyse campaign performance and prepare recommendations.
• Ability to work independently and collaboratively with operational and management teams.
• Experience in the NDIS, disability, healthcare, community services or related sector is highly desirable, but not essential.