National Digital Experience & Performance Manager

Salt Search has partnered with a market-leading, highly matrixed Australian organisation seeking a senior digital marketing leader to fill a newly created role as the business enters its next phase of growth and transformation.

This is a rare opportunity to join a business undergoing significant growth and transformation, where digital channels play a critical role in customer acquisition, engagement, and commercial performance. Reporting to GM-level leadership, you’ll take ownership of digital experience, website performance, customer journeys and growth initiatives across a multi-brand environment.

We’re looking for a commercially minded digital leader who can combine strategic thinking with hands-on execution. You’ll be equally comfortable operating in ambiguity, navigating change, owning outcomes autonomously and leading teams, while helping shape the future digital capability of the company.

Why Apply?

• Opportunity to join a high-growth organisation undergoing significant transformation and investment, where you’ll shape the future direction of digital experience, performance and customer acquisition.
• Exposure to founders, CEOs and senior leadership teams.
• Lead established digital teams while helping build the future capability of the function.
• Own the digital experience and website roadmap for a complex, multi-brand environment.
• Genuine opportunity to influence technology, platform and Martech direction across the group.
• On-site Sydney CBD office with a highly collaborative, high-performance culture.
• Competitive salary package with a bonus, rewards, recognition programs, and lifestyle benefits

What You’ll Be Doing

Digital Experience & Website Performance:

• Own the website roadmap and digital experience strategy, ensuring digital channels operate as the group’s primary conversion engine.
• Drive website optimisation, UX improvements, conversion rate improvements and funnel performance.

Performance Marketing & Growth:

• Lead national performance marketing strategy across paid, digital and lifecycle channels.
• Own media investment planning, budget allocation, testing frameworks and optimisation programs.
• Manage agency relationships and hold partners accountable to commercial outcomes and agreed KPIs.

Data, Insights & Leadership

• Translate digital performance data into actionable commercial insights and recommendations for senior stakeholders.
• Lead and develop digital marketing and experience teams across multiple brands.
• Drive continuous improvement across digital capabilities, operating models and customer acquisition performance.

About You

• 10+ years’ experience across digital experience, performance marketing/growth, eCommerce, customer acquisition or digital transformation functions.
• Preferred industry backgrounds would be fast-paced and innovative, such as Software/Tech, Marketing Agencies, Property/Real Estate, marketplace or multi-site, lead-generation businesses.
• Proven experience owning websites or digital products as commercial conversion channels.
• Experience managing significant marketing budgets and commercial performance metrics including CAC, CPA, ROAS and conversion performance.

Culturally:

• Comfortable operating within matrixed organisations and navigating multiple stakeholder groups.
• Demonstrated leadership experience managing internal teams, agencies and external partners.
• Experience across multiple brands, business units, transformations or acquisitions will be highly regarded.
• Curious, adaptable and commercially minded, with the ability to operate effectively in complex, evolving environments.
• Strong cultural alignment to a hands-on, high-performance environment where accountability, initiative and ownership are valued.

Interested?

If you’re interested in this opportunity, please apply via the appropriate link.

If you are unsure of whether to apply, for a confidential discussion, please contact Andrew Saltos on 0417 872 796.

We’re proud to have won the Best Mid-Sized Recruitment Company to Work For at the 2023 TIARA Recruitment Awards, and to have been finalists, for the second year in a row, in the Client Service and Recruitment Leader of the Year categories! At Salt, our mission is Creating Futures by putting our clients, candidates, partners, and team members at the heart of everything we do. We extend our sincere appreciation to everyone who has contributed to our continued success.

Salt acknowledges the Traditional Owners of the lands across Australia as the continuing custodians of country and culture. We pay our respects to all First Nations Australians and their Elders past and present.