Sales & Marketing Manager
- Lead the sales and marketing function for a national supplier of reinforcing steel and building materials.
- Develop and execute strategies to grow market share and manage key accounts.
- Oversee marketing campaigns and collaborate with stakeholders to improve sales performance.
Our client is a national leading supplier of reinforcing steel and building materials to the construction industry whom are ISO certified and manufacture to AS/NZS 4671 standards. Their customer base include builders, formworkers, concreters, civil contractors, developers, engineers, procurement teams and project managers across Australia.
Due to rapid growth, our client is now seeking an experienced Sales and Marketing Manager who understands the construction supply chain and can drive growth across the reinforcing steel and building materials market locally and internationally in Southeast Asia.
About the Role
Reporting to the General Manager, you will lead the sales and marketing function. You will develop and execute strategies to grow market share, strengthen the brand, manage key accounts and win major project supply agreements.
This is a hands-on leadership role. You will work closely with estimating, operations, dispatch and senior management, and you will be comfortable engaging with builders, contractors and site teams. You will also lead, coach and manage the sales and marketing team.
Key Responsibilities
- Direct the development and implementation of sales strategies and set sales targets to maximise sales and customer loyalty.
- Develop and implement strategies to promote products and services to builders, formworkers, concreters, civil contractors, developers, engineers, procurement teams and project managers.
- Drive the development and implementation of strategies to generate increased consumption of products through brand image and brand loyalty.
- Direct the development and implementation of strategies to maintain the Company's image and reputation with customers, suppliers, investors and the public.
- Oversee and drive marketing and advertising campaigns, including trade shows, industry publications, LinkedIn, Google Ads, SEO, email marketing, site visits and project case studies.
- Direct the development and implementation of pricing strategies, including project quotes, tenders, supply agreements and responses to steel market movements.
- Collaborate with key stakeholders to manage the implementation of annual and quarterly sales and marketing plans, key account plans and territory growth strategies.
- Develop and implement strategies to improve sales and marketing performance, customer service, and product and service quality.
- Direct the development and implementation of strategies to improve the Company's competitive position, profitability, market share and return on investment.
- Work directly with Key stakeholders to plan and implement strategies relating to sustainability, social responsibility, environmental performance, governance and risk management in line with construction industry requirements.
- Lead, recruit, train and manage the sales and marketing team, setting clear KPIs and performance targets.
- Build and maintain relationships with key clients, builders, contractors, distributors and suppliers, and negotiate major supply agreements.
- Analyse construction market trends, project pipelines, competitor activity, steel pricing and customer needs to identify new products and growth opportunities.
- Prepare sales forecasts, marketing budgets and performance reports for senior management.
- Ensure marketing and advertising activities comply with relevant standards, brand guidelines and industry requirements.
About You
Qualifications and Experience
- Minimum 5 years’ experience in a Sales and/or Marketing Management role.
- Experience in construction materials, building products, steel or related industrial B2B industries is highly desirable.
- Experience in the Australian construction market is preferred.
- Proven track record in winning tenders, managing key accounts and growing revenue.
Skills and Attributes
- Strong understanding of the construction supply chain, including project timelines, site delivery requirements and procurement processes.
- Ability to understand project specifications, schedules and customer requirements.
- Excellent leadership skills with the ability to manage, coach and motivate a team.
- Proficiency in CRM software, digital marketing platforms and performance reporting tools.
- Strong negotiation, presentation and relationship-building skills.
- Budget management and commercial analysis skills.
- Results-driven with strategic thinking and business acumen.
- Excellent written and verbal communication skills.
- Current Australian driver’s licence.
- Right to work in Australia.
Salary and Benefits
- Salary: AUD $90,000 – $110,000 per annum
- Superannuation paid in accordance with the Australian Superannuation Guarantee
- 4 weeks paid annual leave and 10 days paid personal/carer’s leave per year under the National Employment Standards
Career development and progression opportunity!
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