Social Marketing & Content Specialist
- Develop and manage Mad Mex’s social media strategy, annual framework and publishing calendars across active platforms.
- Create and coordinate brand-led content, promotions, influencer activity and community engagement with internal teams and external creators.
- Use platform insights and performance data to optimise social content and report on results.
Sydney, NSW
About Us
Mad Mex is back to its OG roots! Fighting for Flavour, Defending for Freshness and always bringing a Por El Sabor (for the flavour) attitude to everything we do.
We’re not here to play it safe or serve bland, boring “Mexican”. We’re here to bring big, bold, unapologetically Mexican flavours to Australia and build the most loved Mexican brand in the country while we do it.
With over 75 restaurants and growing fast, we’re entering our next phase of growth, investing in our brand, story, culture and familia, and bigger, bolder ways to bring Por El Sabor to life.
About the Role
With a newly defined brand strategy and refreshed look and feel, Mad Mex is turning up the volume, and social is where our amigos feel it first.
We’re looking for a Social Marketing & Content Specialist to own how Mad Mex shows up on social. You’ll build the strategy, plan the calendar and make sure every post is bold, on-brand and working hard for the business. You’ll balance brand storytelling with promotions, community and influencer content, and use data and platform know-how to find every opportunity to get noticed.
To crush it in this role, you’ll:
- Develop and maintain a full social media strategy across all active platforms, in line with our rolling monthly marketing and promotional calendar and national campaigns
- Translate marketing priorities into an annual social framework, a 90-day plan and a detailed 4-week publishing calendar
- Balance brand, storytelling, competitor activation, promotions, community and influencer content to keep our channels fresh and full of flavour
- Use algorithms, analytics and platform insights to spot opportunities, optimise performance and report on what’s working
- Create and deliver a brand-relevant social media playbook and guidelines so Mad Mex looks, sounds and feels consistent everywhere
- Work closely with the Marketing team, partners and creators to bring campaigns to life on social
What You Bring
We’re looking for someone who:
- Has 3+ years’ experience in social media marketing and content, ideally in hospitality, QSR, retail or a challenger brand
- Has built and delivered social strategies and content calendars across multiple platforms
- Knows the platforms well, including how their algorithms, trends and formats work
- Is confident using analytics and performance data to guide decisions and report results
- Has experience working with influencers, creators and community management
- Has a creative eye and strong copywriting skills, and can bring a brand voice to life
- Is organised, can manage multiple campaigns at once and thrives in a fast-paced environment
- Brings curiosity and a future-focused mindset, including new tools and AI for content
Why Mad Mex
This is a rare opportunity to shape how one of Australia’s most loved Mexican brands shows up online during an exciting new chapter.
You’ll play a key role in bringing our El Sabor strategy to life on social and connecting Mad Mex with our amigos like never before.
If you’re ready to create bold content, build a strategy that drives results and help shape the future of Mad Mex social, we’d love to hear from you!
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Skills
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