Social Media Specialist - Trenery
- Drive day-to-day management of Trenery’s organic social media presence across multiple platforms.
- Create and curate engaging social-first content while managing community engagement.
- Analyse social performance and optimise content based on trends and audience behaviours.
Trenery celebrates timeless style lived, not worn - crafting beautifully considered clothing and accessories guided by enduring design, quality fabrics and a creative, modern Australian spirit.
The Social Specialist drives the day-to-day management and execution of Trenery’s organic social media presence across Instagram, Facebook, TikTok and YouTube.
Blending social strategy, content creation and channel management, you’ll bring the brand to life through engaging, platform-first content that builds brand awareness and premium brand positioning, drives community engagement and strengthens our digital presence.
Working within established brand guidelines, develop, capture and edit social-first content, adapt campaign assets for each platform and contribute to the creative concepting and art direction of content. Stay close to social trends, audience behaviours and platform developments, using a test-and-learn approach to continually optimise content and grow engagement.
The Social specialist reports to the Marketing Manager and will play a key role in shaping the brand’s online community, supporting digital customer service and ensuring a consistent, engaging and on-brand luxury-coded experience across all social channels.
How You Will Contribute
- Develop and evolve the organic social strategy across Instagram, TikTok, Facebook and YouTubes, aligned to brand pillars and business objectives.
- Plan and manage the social content calendar, sourcing imagery and influencer content, coordinating shoots and optimising content for each channel.
- Drive and own influencer and KOL activity, supporting content planning, product and talent selection, send-outs and manage the day-to-day PR agency relationship.
- Create and curate social-first content, including Reels, TikToks, short-form video and motion, while adapting campaign and shoot assets to platform specifications.
- Lead channel management and community engagement, ensuring content and customer interactions are timely, engaging and consistently aligned to the brand’s tone and aesthetic.
- Analyse social performance and deliver reporting, tracking KPIs, campaign effectiveness, audience growth and engagement to inform future strategy.
- Test, learn and innovate, staying ahead of social trends, platform developments and emerging opportunities to continually optimise performance.
- Manage social operations and budgets, including stakeholder updates, content libraries, partner costs and social media expenditure.
Key Capabilities
- Senior experience in managing and executing commercial social media channels
- Video editing and motion design skills (Premiere Pro, After Effects, CapCut)
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma – highly desirable.
- Retail and fashion industry experience highly regarded
- Relevant qualification in marketing, communications or digital
What We Offer
- Bi-annual product allowance, access to sample sales and 40% discount for you and your immediate family across all CRG brands
- Flex your leave your way, including birthday leave, volunteer leave, personal leave and more
- Access to health and wellbeing support, including Health Insurance, 24/7 EAP counselling, discounted gym memberships and financial advice services
- 18 weeks paid parental leave program for eligible employees with return-to-work clothing allowance
- Internal career opportunities across our portfolio of brands
- Annual learning calendar to support your ongoing development
- Support impactful community and charity partnerships across our brands, including OCRF, Our Watch, First Nations Reconciliation, Movember, Red Cross and Landcare.
Who We Are
Country Road Group is a design-led portfolio of premium fashion brands, comprising five iconic labels: Country Road, Mimco, Trenery, Witchery and Politix. Each brand has its own story, and together they hold a market-leading position in the mid to upper tier of Australia's specialty fashion segment with a focus on delivering our ambition to build a portfolio of distinctive brands that drive sustainable growth. Country Road Group is part of Woolworths Holdings Limited (South Africa), a leading Southern Hemisphere retail group.
Recognised as a sustainability leader in Australian fashion, Country Road Group drives positive change through ambitious climate action, ethical sourcing, and responsible product innovation.
We encourage you to explore our Current Opportunities and we look forward to connecting with you!
Country Road Group acknowledges the Traditional Owners of Country throughout Australia and recognises their continuing connection to lands, waters and communities. We pay our respects to Aboriginal and Torres Strait Islander cultures and to Elders past and present.
We’re committed to inclusion and accessibility. If we can support you with any adjustments at any stage, please let us know.
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