Expiring in 4d
Manager, Customer Lifecycle & Membership, International Card Services (13 Month Secondment/Contract)
KEY POINTS WE FOUND
- Lead the Membership Marketing team and set channel strategy across Super Premium, Loyalty and Digital to increase engagement, retention and billed business.
- Develop and optimise data-driven, personalised, multi-channel campaigns and customer journeys, using segmentation and performance insights to improve outcomes.
- Coach a team of four and collaborate across business functions, managing budgets, compliance, reporting and key performance metrics.
Reporting to the Director, Customer Lifecycle & Membership, International Card Services, you will lead the Membership Marketing team to deliver impactful, customer-centric marketing strategies that drive Card Member engagement, loyalty, retention, and billed business growth.
The ideal candidate is a strategic marketer with strong leadership capabilities, a customer-first mindset, and a proven track record of delivering results in a fast-paced, highly collaborative environment.
- Extensive marketing experience, ideally within financial services or a highly regulated industry
- Demonstrated people leadership experience, with a proven ability to coach, develop, and inspire high-performing teams
- Strong strategic marketing capability, with a track record of delivering customer growth, engagement, and driving positive commercial outcomes
- Exceptional stakeholder management, communication, and influencing skills across all organisational levels
- Deep experience in customer segmentation, lifecycle marketing, personalisation, and data-driven decision-making
- Proven success managing multi-channel campaigns and complex customer journeys
- Strong analytical and commercial acumen, with experience translating insights into actionable business recommendations
- Strong executive presence and confidence in presenting strategic recommendations and performance results to senior leadership
- Extensive marketing experience, ideally within financial services or a highly regulated industry
- Demonstrated people leadership experience, with a proven ability to coach, develop, and inspire high-performing teams
- Strong strategic marketing capability, with a track record of delivering customer growth, engagement, and driving positive commercial outcomes
- Exceptional stakeholder management, communication, and influencing skills across all organisational levels
- Deep experience in customer segmentation, lifecycle marketing, personalisation, and data-driven decision-making
- Proven success managing multi-channel campaigns and complex customer journeys
- Strong analytical and commercial acumen, with experience translating insights into actionable business recommendations
- Strong executive presence and confidence in presenting strategic recommendations and performance results to senior leadership
- Build the membership marketing channel strategy, with a focus on Super Premium, Loyalty, and Digital channels ensuring alignment with enterprise objectives and priorities
- Leverage customer data and insights to identify segments, behaviours, and opportunities that unlock incremental billed business and long-term customer value
- Lead, coach, and develop a team of four marketing professionals, fostering a high-performance and growth-oriented culture
- Build team capability in campaign management, optimisation, performance measurement, and data-driven marketing practices
- Oversee the development and execution of targeted, multi-channel campaigns across digital channels, personalisation and offer strategy platforms
- Partner closely with Product, Analytics, Brand, Compliance, Global Marketing and Merchant teams to deliver integrated enterprise marketing initiatives
- Manage channel budgets, approvals, and operational processes to ensure team are effectively meeting compliance and risk management requirements
- Own and optimise key performance metrics, including Card Member engagement, NPS, retention outcomes, loyalty metrics and marketing-driven billed business
- Deliver insight-led reporting that demonstrates ROI, incremental impact, and opportunities for continuous improvement
- Build the membership marketing channel strategy, with a focus on Super Premium, Loyalty, and Digital channels ensuring alignment with enterprise objectives and priorities
- Leverage customer data and insights to identify segments, behaviours, and opportunities that unlock incremental billed business and long-term customer value
- Lead, coach, and develop a team of four marketing professionals, fostering a high-performance and growth-oriented culture
- Build team capability in campaign management, optimisation, performance measurement, and data-driven marketing practices
- Oversee the development and execution of targeted, multi-channel campaigns across digital channels, personalisation and offer strategy platforms
- Partner closely with Product, Analytics, Brand, Compliance, Global Marketing and Merchant teams to deliver integrated enterprise marketing initiatives
- Manage channel budgets, approvals, and operational processes to ensure team are effectively meeting compliance and risk management requirements
- Own and optimise key performance metrics, including Card Member engagement, NPS, retention outcomes, loyalty metrics and marketing-driven billed business
- Deliver insight-led reporting that demonstrates ROI, incremental impact, and opportunities for continuous improvement
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Skills
0 of 24 matchedAnalytical thinkingBudget managementCampaign optimisationCoaching and mentoringCommercial acumenCompliance managementCustomer journey managementCustomer segmentationData-driven marketingExcellent communication skillsExecutive presentationFinancial servicesInfluencingInternational card servicesLifecycle marketingMarketing analyticsMarketing strategyMembership marketingMulti-channel campaign managementPeople leadershipPerformance measurementPersonalisationStakeholder managementStrategic thinking